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Sales off to a slow start

4460 Views 12 Replies 8 Participants Last post by  Calidave
It looks like the I-Pace hasn't been the resounding success that Jaguar was hoping for. Apparently during the month of August, they were only able to sell around 140 units. While August is traditionally a slow month for car sales, only 558 have been sold since it first came to market. There is however a production backlog in Europe and the car isn't even available in all markets yet. Seems like there is a lot riding on the company being able to ramp up production.
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I also saw this "story." The vehicle is sold-out for 6+ months, with 20k on order (over next two years) by Waymo, alone.


So, I think the problem here is the use of the number of deliveries in August (i.e., August "sales") as an indication of overall sales / interest in the car.


The poor framing of this narrative may please Tesla in the short-term, but I don't think anyone at JLR is concerned about a lack of interest in the I-Pace.
this is as funny as when people dismiss EVs as "less than 1% of all new car sales"... well... DUH there are only 10,000 made a week!
Didn't deliveries just start in the UK last week? And they're saying 418 were sold sometime before August as well? I'm confused, I cannot find find anybody that claims to have taken delivery on the UK forum either. I'm wondering if they get their info through registrations and they scooped up demo/prototype registrations?
Not sure about sales but I was in the Jaguar dealership in Paramus NJ and they didn’t even want to sell me the car. Basically they said wait a month until you can tes5 drive it and the programs are announced. They said until then nothing really to do. Does that make sense?
Seems like there is a lot riding on the company being able to ramp up production.
Really? What's riding on it?

I've been thinking it's kind of a niche, halo product, and they probably don't care a whole lot how many they sell.
I was at the dealer in Harrisburg, PA. Found them quite enthusiastic about the car. They even checked out my wife's Model 3 lol.


They said November to check back w/them. Didn't even attempt to sell us a gas car! (Cuz... that ain't gonna happen).
Didn't deliveries just start in the UK last week? And they're saying 418 were sold sometime before August as well? I'm confused, I cannot find find anybody that claims to have taken delivery on the UK forum either. I'm wondering if they get their info through registrations and they scooped up demo/prototype registrations?

Ultimately, I'm just not concerned about the accuracy of this reporting. We all know it's early stages of production and delivery. I have seen folks on the UK forum state that their car is available for handover (but they've been on holiday). So, European deliveries are starting this month, with up-tick second half of September.



More importantly, the re-scheduling (of orders) from July appears to be holding.



Shipping to the U.S. takes up to 2 months for the West Coast. So, October builds like mine won't show 'til December.


And it's possible(?) even greater interest will develop once show-room models become (more widely) available and there are cars on the ground . . . All JLR has right now is rave reviews from press events and a handful of test drives. Yawn. :)
Jaguar as a company cares a lot about how many they sell because they're staking a considerable part of their competitive future on it and follow-on models. (Also see their battery deal.) Dealers of course are still most enthusiastic about their petrol cars because that's where they're making money now.

I can't imagine there are production issues because it's built by Magna Steyr and I'd be shocked and if they don't have their act together. They build the G Wagen and the E Pace, among others. https://en.wikipedia.org/wiki/Magna_Steyr
I was at the dealer in Harrisburg, PA. Found them quite enthusiastic about the car. They even checked out my wife's Model 3 lol. They said November to check back w/them. Didn't even attempt to sell us a gas car! (Cuz... that ain't gonna happen).
Same with my dealer in southern California. Seemed proud of the I-Pace' performance, happy to take my order, and didn't even mention any of their other cars let alone try to sell me one. They talk a lot about how much better it drives than the Tesla Model X.
Ultimately, I'm just not concerned about the accuracy of this reporting. We all know it's early stages of production and delivery. I have seen folks on the UK forum state that their car is available for handover (but they've been on holiday). So, European deliveries are starting this month, with up-tick second half of September.



More importantly, the re-scheduling (of orders) from July appears to be holding.



Shipping to the U.S. takes up to 2 months for the West Coast. So, October builds like mine won't show 'til December.


And it's possible(?) even greater interest will develop once show-room models become (more widely) available and there are cars on the ground . . . All JLR has right now is rave reviews from press events and a handful of test drives. Yawn. :)
My F-pace was built sometime in April and delivered in Mid May. So delivery to California(Bay Area at least) is a month at most. Although, now that I'm thinking about this, those cars were built in the UK and the i-pace's will be built in austria. I'm sure it adds at least a few days to the journey for that alone.
If I like the test drive, I'll order a second one. The Model 3 Performance didn't really tickle me all that much, other than in acceleration and a soft ride.
Folks in Norway are reporting 65 I-Paces at the dealership being prepped for handover. . . Sounds like Magna is up and running.
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