2019 FE Photon Red
The flip side of that argument is that dealers can, and in my opinion did, go too conservative when the I-Pace was first introduced. Too many black, white and grey vehicles with high end standard packages.That would make sense, but I can't fathom some of the choices that dealers make. The market in Canada is tiny, so I would have expected dealers to (for example) stick with interiors which were likely to be popular (such as practical charcoal or tan leather rather than Oyster or Mars Red). A local dealer wants to sell me car which lacks adaptive dynamics and adaptive surface response (collectively $920 worth of upgrade) but which has a suedecloth headliner (a $1020 upgrade). I'm looking for a car which is a pleasure to drive, and I pay no attention to the headliner. I rarely carry a passenger, and if I do it's likely to be my wife of 45 years, who will not be impressed with $1,300 worth of carbon fibre dashboard trim so long as I want her to believe that we can't afford that new stove that she wants
The problem dealers have is that traditionally Jaguar owners wanted plush and luxurious. Selling an EV cannot target these potential owners because it goes against the idea of clean, efficient eco-friendly. On the other hand, the I-Pace was not designed to compete in the "in your face tech" space.
To my mind it is intrinsically a European design not optimised for the US market. And for my liking that was what I wanted. While you end up paying a $$ premium, the best approach is a custom build, and getting what you as an individual want.