There’d the usual method of debuting a new vehicle that most automakers go for; pick one of the larger auto shows and reveal the new model. But Jaguar has been breaking the mould and we can probably expect to see some kind of spectacle for the I-Pace’s global debut.
A tall order for Jaguar’s marketing team as they have already set the standard so high with both the F-Pace and the E-Pace’s debuts. The F-Pace set a new Guinness World Record in 2015 by blasting up a 63-foot-tall loop, fighting against 6.5 Gs of gravity to complete the spectacle.
Then there’s the more recent world premiere of Jaguar’s compact performance SUV. To demonstrate the agility and performance of the E-Pace, stunt driver Terry Grant took an E-Pace up a ramp and performed a 270-degree roll 15.3m through the air before safely landing on the other side, thus setting a new Guinness World Record.
With the I-Pace being an electric vehicle with a hefty battery pack, performing similar stunts may not be the best idea. Perhaps Jaguar will try to set a new record for the most countries visited by electric car on a single charge. Frederik Van Overloop from Belgium is the current record holder and he managed to visit 7 countries in a Tesla Model S last year; travelling through Switzerland, Liechtenstein, Austria, Germany, Italy, Slovenia and Croatia.
Let us know what kind of I-Pace debut you think we’ll see from Jaguar.