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It seems mind-blowingly obvious that Jaguar should become the performance EV-only division of JLR. The brand is too important to not risk that strategy. For a minor luxury player with Jaguar's traditional portfolio and conceit ("performance") to be competing in ICE land against bigger and better rivals is a lost proposition. They should compete in EV land where (1) performance matters, (2) Jaguar arguably has a potential experience advantage due to the I-Pace, and (3) the competitors, German traditional luxury brands, are still flailing.
 

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He seems to be a far cousin of Vincent Bolloré who introduced electric car sharing program in Paris with the Bolloré Bluecar in 2011. Let's hope he shares some family DNA...
 

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Mazda RX-8
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Discussion Starter #4
It seems the sell or close Jaguar options are off the table for now. Hopefully. Let's hope this guy can put Jaguar back where it should be based on the forward looking vehicles they have to offer. Maybe focus a little more on what they do best and not play into a crowded field with some of their "also ran" options.
 
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