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That's a good point. As time goes, ownership will be become obsolete.
Cars have become equivalent to Cell phones. Very sad
 
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Very interesting, Doc. What's your take? I would be interested in this type of service with exotic and rare cars. It's hard for me to imagine turning in my I-Pace for basically a used car, even for another one like mine. I guess I'm old fashioned but my vehicle is a very personal thing.
 

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Discussion Starter #4
Very interesting, Doc. What's your take? I would be interested in this type of service with exotic and rare cars. It's hard for me to imagine turning in my I-Pace for basically a used car, even for another one like mine. I guess I'm old fashioned but my vehicle is a very personal thing.
I agree. Probably the reason I don't even lease a car. I've always bought a car an owned it for the better part of 100,000 miles before trading for a new car. My RX-8 was the exception with only 47,000 miles on it after 13.5 years when I sold it last month due to my I-Pace purchase. :cool: I plan to keep the I-Pace for years to come unless there is a serious reason it no longer is a good and dependable car.

I'm all for JLR doing whatever it takes to make money. A satisfied customer and a profitable business is exactly what will continue to get us new and better cars in the future. If they can make money with a subscription service, why not do it. If people out there want to spend money getting a new car every six months, more power to them. That just means more secure jobs for those designing and building the cars and the supporting companies supplying JLR.

For me, I have my I-Pace attachment already and I don't see the need to spend the money to get a new car every 6 months. I'll be very happy to see that Firenze Red Jaguar I-Pace in my driveway for a long time, as long as she keeps purring.
 

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I agree. Probably the reason I don't even lease a car. I've always bought a car an owned it for the better part of 100,000 miles before trading for a new car. My RX-8 was the exception with only 47,000 miles on it after 13.5 years when I sold it last month due to my I-Pace purchase. :cool: I plan to keep the I-Pace for years to come unless there is a serious reason it no longer is a good and dependable car.

I'm all for JLR doing whatever it takes to make money. A satisfied customer and a profitable business is exactly what will continue to get us new and better cars in the future. If they can make money with a subscription service, why not do it. If people out there want to spend money getting a new car every six months, more power to them. That just means more secure jobs for those designing and building the cars and the supporting companies supplying JLR.

For me, I have my I-Pace attachment already and I don't see the need to spend the money to get a new car every 6 months. I'll be very happy to see that Firenze Red Jaguar I-Pace in my driveway for a long time, as long as she keeps purring.
These subscription services are more of a necessity for survival than a money making opportunity.
Even the leasing model is not ideal for OEMs.

I would say we are becoming a very rare breed. The younger generation doesn't want to own and with true self driving being inevitable, subscription services will be essential to say alive.
Owning a car will be for a niche group of people, like jazz music lovers and vinyl record collectors.
 

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These subscription services are more of a necessity for survival than a money making opportunity.
Even the leasing model is not ideal for OEMs.

I would say we are becoming a very rare breed. The younger generation doesn't want to own and with true self driving being inevitable, subscription services will be essential to say alive.
Owning a car will be for a niche group of people, like jazz music lovers and vinyl record collectors.
I know that in general younger folks are less likely to buy but my son and daughter-in-law are both "car people" and even my great-nephews who are in their late teens are car fanatics so it's not all bad news. As far as Jazz and vinyl records go, have you been peaking at my collection? :whistle:
 

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Discussion Starter #7
These subscription services are more of a necessity for survival than a money making opportunity.
Even the leasing model is not ideal for OEMs.

I would say we are becoming a very rare breed. The younger generation doesn't want to own and with true self driving being inevitable, subscription services will be essential to say alive.
Owning a car will be for a niche group of people, like jazz music lovers and vinyl record collectors.
Unfortunate, but probably true.
 

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Discussion Starter #8
I found more on this:

"There are four tiers - Blue, Indigo, Violet and Ultraviolet - with subscription prices ranging from £750 to £1,600 a month. There is also a one-off signing-up fee of £550.

The scheme has been launched in order to cater for a shift in the whole idea of car ownership.

Already 18 per cent of drivers prefer no-commitment subscriptions to paid-up ownership. These drivers are predicted to account for nearly 10 per cent of all new sales in Europe and the USA by 2025 – equivalent to around 16 million vehicles.

The service will allow members to adapt their vehicle choice every six months, to suit their changing lifestyle, whether it’s a new job, growing a family or the need for greater flexibility.

Early trials have proven the scheme to be an effective way of encouraging new customers to try the Jaguar and Land Rover brands, with 80% of new members not having previously owned either."

 

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It would be a good way to try the new XJ EV for 6 months to see if it's worth purchasing. I certainly wouldn't mind driving the F-Type over the summer and then a better winter car after that. The more I think about it, the better the idea seems.
 

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JLR did not start this approach, but the name eludes me as to what other car maker is trying this.
 

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Many are offering it in test markets but the biggest I am aware of and one that I did look into is Volvo which offers a 12 mo subscription.
I'm finding my millenial clients are indeed different than I am when it comes to cars- leasing is much preferred. And all send me payment by Zelle. Check? What's a check?
 

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I found more on this:

"There are four tiers - Blue, Indigo, Violet and Ultraviolet - with subscription prices ranging from £750 to £1,600 a month. There is also a one-off signing-up fee of £550.

The scheme has been launched in order to cater for a shift in the whole idea of car ownership.

Already 18 per cent of drivers prefer no-commitment subscriptions to paid-up ownership. These drivers are predicted to account for nearly 10 per cent of all new sales in Europe and the USA by 2025 – equivalent to around 16 million vehicles.

The service will allow members to adapt their vehicle choice every six months, to suit their changing lifestyle, whether it’s a new job, growing a family or the need for greater flexibility.

Early trials have proven the scheme to be an effective way of encouraging new customers to try the Jaguar and Land Rover brands, with 80% of new members not having previously owned either."

Call me old fashioned, but I don't see it.
I have always kept a car for as many years as possible. In the last 30 yrs I had a T-bird while I was single or kidless, a 5l V-8 Mountaineer while gas prices were low and we had a family at home, that morphed into an Escape hybrid as gas prices rose. Finally moving to the I-Pace last year.
Yes, family needs changed and the vehicle changed accordingly. Jobs changed. Commutes changed.
I am not convinced that regularly changing cars through either leasing or subscriptions addresses a "need" for most consumers, but rather a "want". In this regard consumer preferences have changed and I am not casting a moral or ethical judgement on this, however I believe that long term ownership of a reliable vehicle is the most cost effective approach. Thus, this is question of cost and priorities. I don't feel I need the latest tech, safety, etc every 3 yrs etc, others do.
So long as ownship is not penalized, I can tolerate other options. Indeed, vehicles coming off a subscription service may be good value purchases for those with my mind of thinking.
 

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Discussion Starter #14
It would be a good way to try the new XJ EV for 6 months to see if it's worth purchasing. I certainly wouldn't mind driving the F-Type over the summer and then a better winter car after that. The more I think about it, the better the idea seems.
That's some good thinking, but looking at the subscription cost, it doesn't come cheap. Of course Jaguar in general doesn't come cheap. ;)
 

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But it does make you wonder what happens to all these cars that are traded in after 6-12 months. Are they recycled into another lease for another customer? Are you actually always getting a new car?
 

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But it does make you wonder what happens to all these cars that are traded in after 6-12 months. Are they recycled into another lease for another customer? Are you actually always getting a new car?
This is the problem with the subscription model.
Also what do you do with the car at the end of life?
The used car market will absorb these cars at the end of their lease term. Is the secondary as relevant if more people are subscribing and not owning?

With self driving cars, the money will be in the data when it hits scale. Companies like GM are the best positioned with their hands in Cruz and Lyft.
Probably why JLR is working with Waymo
 

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That's some good thinking, but looking at the subscription cost, it doesn't come cheap. Of course Jaguar in general doesn't come cheap. ;)
With all respect to those who lease, I can't imagine paying the subscription cost and walk away without owning the vehicle. It's a very personal decision but I don't think I would make that kind of monthly payment. I'm sure the vehicle choice would be limited at £750 and I could never justify £2,000.
 

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Discussion Starter #18
But it does make you wonder what happens to all these cars that are traded in after 6-12 months. Are they recycled into another lease for another customer? Are you actually always getting a new car?
That's what I was thinking. Maybe you don't get a "new" car each time you change. Maybe only guaranteed not older than say, one year, and not more than "x" miles.
 

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And some new info:

"Up to two named drivers are included on the insurance and cars are limited to 1,500 miles per month. If the customer wants to change their car sooner, a £250 charge will be applied.

At launch there are a number of different membership tiers, ranging from £750 to £1,600 per month.

‘Blue’ is the entry-level service and for £750 a month a customer can choose a Land Rover Discovery Sport, Jaguar F-Pace or a Range Rover Evoque, while ‘Indigo’ – for £1,150 per month – opens up the I-Pace electric SUV, Range Rover Velar and the Land Rover Discovery."

 

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And some new info:

"Up to two named drivers are included on the insurance and cars are limited to 1,500 miles per month. If the customer wants to change their car sooner, a £250 charge will be applied.

At launch there are a number of different membership tiers, ranging from £750 to £1,600 per month.

‘Blue’ is the entry-level service and for £750 a month a customer can choose a Land Rover Discovery Sport, Jaguar F-Pace or a Range Rover Evoque, while ‘Indigo’ – for £1,150 per month – opens up the I-Pace electric SUV, Range Rover Velar and the Land Rover Discovery."

Too expensive for an I-Pace even allowing for the convenience factor. What do those of you leasing think?
 
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