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The I-Pace was present in this commercial for all of 3 seconds lol. I'm betting that this isn't the first celebrity we see make an appearance in their ads.
 

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She was great in Penny Dreadful. I totally forgot she was a Bond woman.

Still a terrible commercial. I mean, it just cheapens the car.
 

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Why ruin a perfectly good car commercial by putting cars in it? For as long as there has been advertising, pretty girls have sold more volume than mere products have.
 

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Jaguar had an I-Pace commercial on the World Series tonight, in the middle of the 12th inning. First time I've seen it on TV.

Not the girl with the cat, though. Mostly showed the car driving around a city at night.
 

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Luxury cars are sold with sex, image, and performance, not features, price, or mileage like mid-priced vehicles.
You must want the image and performance before you ever consider the car.
But more importantly luxury-priced cars are to an extent halo cars. While they generate the image for the luxury/performance market and it trickles down to the lower cost models.
Tesla pumped up the performance marketing for their cars in a pure internet campaign. People who don't think Tesla markets their cars is kidding themselves. The video commercials are on the web.
Heck they had a video of the Tesla driving autonomously on the web, even though the car does not do that.
 

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The key line in the commercial was "It's just electricity - nothing to be afraid of!"

That was Eva Green. She was a Bond girl. She was the witch in the Dark Shadows movie, and made a memorable (to me!) "set" of appearances Sin City 2.
 
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