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19 I-pace HSE Polaris/Fuji white with most options and a lot of accessories
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"For Jaguar, retail sales of the multi award-winning all-electric I-PACE were up 69.3% year-on-year with 7,807 sold in the quarter, as demand for electric vehicles continues to grow."

"The company remains committed to its electrification strategy and has a growing portfolio of electrified Jaguar and Land Rover vehicles, embracing fully electric, plug-in hybrid (PHEV) and mild hybrid (MHEV) vehicles, as well as continuing to offer the latest diesel and petrol engines, giving its customers even more choice. Following the significant expansion over the year, electrified options now extend to 12 models across the Jaguar and Land Rover portfolios, with PHEV available on 8 vehicle lines and MHEV on 11, as well as the all-electric Jaguar I-PACE.

With sales of new electrified vehicles including the Land Rover Discovery Sport and the Range Rover Evoque PHEVs ramping up through the October to December quarter, a total of 53% of the company’s retail sales for the three-month period were electrified. This included 6.1% all-electric, 5.5% PHEV and 41.4% MHEV.

This brings the share of electrification to 43.3% of the company’s sales for 2020, with that figure poised for further growth in 2021 and beyond."
 

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2019 FE Photon Red
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I would suggest a Mark Twain quote might be appropriate here. That said there is no point in tempting fate.
One number that jumps out is ~430k vehicles sold by JLR last year. Contrast that with the latest Tesla numbers for a reality check.
 

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Tesla is what people see everywhere, is what people hear from everybody. If JLR wants to compete with Tesla (and they already have a fantastic product) is
  • Care about your customers, listen to them and provide feedback
  • Use a way to engage with your customer base, entertain them (social media are made for this),
  • provide regular feedback on roadmap, bug fixes, new release, etc....
  • If hardware is obsolete, propose a way to upgrade them for $
  • fix issues on a weekly basis, and push them OTA
  • use the 80+ rewards to do a proper marketing campaign,
  • support fan club, people on forum, they are your best ambassadors
 
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