Join Date: Dec 2018
Location: Southwest, Florida USA
Late to the discount discussion but interesting story. I attempted use of the USAA car buying service - to get another point off my loan rate (I had placed an order months before). The buying service auto-generated inquiries to several local dealers, who began calling me (ugh!). One of those dealers also had an auto-generated email that "GUARANTEED $4845 off any in-stock Jaguar I-Pace HSE". Wow, that sure got my attention!
Well as luck would have it my build arrived (different dealer) with the wrong headliner, so I abandoned it. Very next day I visited that dealer offering the $4845 "coupon". The GM *laughed out loud* at the email, even though it bore the name of the dealership and was "legit" (as in I didn't fabricate or alter it). His comment was that discount was about a grand more than he makes on the car! Even showed me the invoice to prove it. The I-Pace may be the future of Jaguar but most dealers are less than thrilled with its economics, let alone the tooling (chargers, service equipment, etc.) and training needed to bring sales and service staff up to speed!