Join Date: Oct 2018
Location: Mid Atlantic USA
Heh an article from the biggest Tesla propaganda site captures "both sides..." Teslarati is more distorting than RT...As for idea of "prestige" vs luxury.
My personal opinion is luxury is a combination of the tangible characteristics of a car (ride, acceleration, what is it it trying to achieve and does it achieve it), quality of material and manufacture (precision, actual materials, and texture/feel) and design/functional design (the interior/exterior styling, positioning, the "art" portion).
Prestige is a social status signifier, and yes it includes "see how much I paid." There are a lot of car brands that use prestige to sell (I won't name them because I don't want to start a war none of us will survive!). To me some are nothing more than just prestige. Then there are really good cars that have achieved "prestige" as they have become known, not necessarily for what they really did, but by popularity. So you get people who buy and drive them (or not, like the guy who bought my Alfa initially in Florida and traded it in for a Porsche in about 3 weeks, I am guessing he discovered it is "cool" but you can't just get in and tool around town, you actually have to DRIVE the thing).
I do not in any way see Tesla as luxury, as it doesn't hit any of the elements of that (as others have pointed out). The paint selection/quality is sub-par, the design is marginal (including mismash of font usage, and basically stealing the Tesla T from the Telluride logo), it can accelerate, but other factors do not match that (so it fails in being cohesive). The the texture/feel of interior material and features are, well, no need to repeat.
But it has a long range EV function and it definitely achieved a kind of "status" by marketing and hype. So it had a kind of prestige. And the M3's I believe is rapidly taking that away. In some ways that is good, the car is finally matching its true nature to how it is seen (an ok choice in long range EV vehicles). But there lies the problem: trading exclusivity (look I paid $120K for this I am rich) for market share would be great IF the larger selling units were making money. Other brands use high end vehicles as halo cars to sell to the middle (R8's make A3/A4/A5 seem that much cooler, the i8 definitely does the same foe 3/5 series). But they also make a very good profit in the cars that have the large share of the market. Tesla simply can't, because unlike other car makers it can't execute and has fundamental flaws in its economics.