Join Date: May 2018
Location: Norco, California, USA
Tesla single-handedly made the EV fashionable. Nobody can take that away from them.
But as a businessman, he hurt the company quite a bit. The first mistake was making the Tesla DCFC grid a cost center instead of a profit center. It would not have affected sales much if at all to charge for power.
Second was shipping cars with 100% of the hardware, but making paying for the hardware optional. This is OK with a software-only business model, but not large ticket hard goods.
Third was Panic pushes every quarter. Panic Mode production is more expensive than 'Continuous Improvement' and JIT scheduled production.
Last was exaggerating constantly as a marketing tool. It makes short term sales and TSLA share price bumps, but in the long term it's a bad path, and the #1 why I and many others were nervous about buying a Tesla.
Yes, there were other blunders, but if those 4 (common sense) business decisions were done right, TSLA would be in the black in by 2016.
Jaguar i-Pace FE Photon Red 20" wheels, "Leaper"
Two Chevrolet Volts in service
24.2 kW x 480v 3ph solar array self-installed.