C'mon let's not be curmudgeons about it. The sketch is cool and the marketing materials may pay for themselves. I like it. I'll frame that sketch!
First love, first car, first house, and now first EV (for most of us). Agree the sketch was kind of neat, the other stuff obligatory. I've never bought swag from Mercedes or BMW so I'm not about to start with Jaguar. Dealer did give me a branded, boxed-set leather keychain and pen.