"Electronics based" problems
So, JLR's CEO admits in his interview for CNBC after iPace wins Car of the Year in the USA, that the major part of Land Rover's consistently appalling reliability and dependability stats in the USA ,where the brand comes out at the bottom or near the bottom of all surveys, are "electronics based".
In his words having admitted that incontrovertible fact, he says "we (now) have a programme in place to fundamentally transform that part of the business."
Good news then in one sense, but anyone with half a business brain has to ask how on earth JLR has got themselves into that position in the first place, when competitive like brands like MB or BMW are way ahead of the game, not to mention Tesla's software. And then one can't help but lament that JLR has managed to import all or most of these "electronics based" issues into a vehicle which would otherwise be a whole-hearted star of the luxury vehicle business with no proviso's at all, the iPace!
Surely there has to be some heavy questioning about the competence of those in this part of the business and at least some heads should roll.