I'm all for realism but he is missing the point and an opportunity. To chalk up Tesla's success to "the mystique of Elon Musk" is only half true: only true with respect to his board and stockholders. Many people actually want Teslas for what they are, cutting edge EVs. In other words, he's not quite getting it and so he's lukewarm on the i-Pace's future. It's too bad, he should be a cheerleader as dennis points out and focus on the growth of EVs, which is actually also consumer-driven; it's just not as much of a juggernaut like the shift to SUVs.