Agreed. Well-deserved award / recognition. As folks on the UK Forum have noted, JLR hasn't quite finished the car and related infrastructure (e.g., OTA updates). Additional barriers: dealer apathy, cost (most models on U.S. lots are ~ $80k), Jaguar brand reputation (anyone equate Jaguar with reliability?), and range (sole car @ ~ 180 winter miles? may require 2d car).
Naturally, I hope JLR succeeds here; but it's no wonder so many Leafs (even with low range) and Model 3s have sold ($). I would say Tesla now owns the $30k-$60k market, while I-Pace is clear winner at the much smaller $70k - $120k market (ignoring offsets).